The government has completely banned the use of the Prime Minister's photograph on banners, festoons and billboards prepared for official events.
It has also instructed that such publicity materials should clearly highlight the event's main theme, purpose and message, rather than featuring individuals.
The directive was given in a circular issued by the Cabinet Division on Sunday (5 July) and takes immediate effect.
According to the circular, the Prime Minister’s image may no longer be used in any form—including three-dimensional (3D) or other visual formats—on banners, festoons or billboards prepared for government programmes and events.
Instead, ministries and government agencies have been instructed to ensure that publicity materials clearly present the subject matter, essential information and intended message of the event.
The Cabinet Division said promotional designs should place the greatest emphasis on the objectives and content of the programme so that members of the public can easily understand the purpose of the event.
The circular stated that the new guidelines came into effect immediately and must be followed by all ministries, divisions, directorates, departments and other government organisations.
FP/A
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